Synthetic data
All sessions

s-1530

Simulated shopper

Oct 22, 2026, 5:21 PM UTC · desktop · paid social · Ridgeback 48L Pack · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 242sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 32%
  3. 31m 16sImage 2 · Ridgeback 48LViewed a product imageNo clear doubt 50%
  4. 41m 55sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice 69%
  5. 2m 23sLeft the store

Final guess

Choice69%
Fit
3%
Suitability
1%
Durability
<1%
Value
1%
Delivery
<1%
Choice
69%
No clear doubt
25%
Why choicehow much likelier
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.