Synthetic data
All sessions

s-1531

Simulated shopper

Oct 23, 2026, 11:45 PM UTC · mobile · organic · Cairn Low Hiking Shoe · 7 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 234sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 08sViewed Cairn LowViewed a product pageNo clear doubt 60%
  4. 41m 41sExpanded warranty · Cairn LowExpanded warrantyNo clear doubt 63%
  5. 52m 18sExpanded materials · Cairn LowExpanded materialsDurability 57%
  6. 62m 43sAdded to cart · Cairn LowAdded to cartDurability 57%
  7. 3m 04sLeft the store

Final guess

Durability57%
Fit
1%
Suitability
1%
Durability
57%
Value
<1%
Delivery
1%
Choice
1%
No clear doubt
40%
Why durabilityhow much likelier
  • Expanded warranty15.6×
  • Expanded materials6.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.