Synthetic data
All sessions

s-1532

Simulated shopper

Oct 23, 2026, 2:26 PM UTC · mobile · paid social · Squall Pro 3L Shell · 7 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Squall ProViewed a product pageChoice 29%
  2. 21m 06sBrowsed catalogBrowsed the catalogValue 34%
  3. 31m 17sSearch “free returns”Searched for shipping / deliveryDelivery 75%
  4. 41m 47sAdded to cart · Squall ProAdded to cartDelivery 75%
  5. 52m 14sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 83%
  6. 62m 33sExpanded shipping · Squall ProExpanded shipping infoDelivery 99%
  7. 3m 01sLeft the store

Final guess

Delivery99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Searched for shipping / delivery38.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.