All sessions
s-1533
Simulated shopperOct 29, 2026, 10:11 PM UTC · mobile · paid social · Lumen 400 Headlamp · 5 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 139sViewed Lumen 400Viewed a product pageNo clear doubt 36%
- 21m 10sExpanded returns · Lumen 400Expanded returns policyNo clear doubt 39%
- 31m 24sSearch “merino”Searched the catalogNo clear doubt 62%
- 41m 36sImage 1 · Lumen 400Viewed a product imageNo clear doubt 81%
- 1m 40sLeft the store
Final guess
No clear doubt81%
Fit
2%
Suitability
2%
Durability
4%
Value
<1%
Delivery
10%
Choice
1%
No clear doubt
81%
Why no clear doubthow much likelier
- Searched the catalog2.9×
- Viewed a product image2.3×
- Viewed a product page1.7×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.