Synthetic data
All sessions

s-1534

Simulated shopper

Oct 30, 2026, 5:50 AM UTC · desktop · paid social · Squall Pro 3L Shell · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 21m 08sOpened reviews · Squall 2.5LOpened reviewsSuitability 31%
  3. 31m 16sExpanded warranty · Squall 2.5LExpanded warrantyDurability 68%
  4. 41m 27sViewed Squall ProViewed a product page · Switched to a similar productChoice 35%
  5. 51m 55sExpanded materials · Squall ProExpanded materials→ the store shows Durability Proof hereDurability 71%
  6. 62m 25sImage 1 · Squall ProViewed a product imageDurability 58%
  7. 72m 48sOpened reviews · Squall ProOpened reviewsDurability 75%
  8. 83m 06sExpanded specs · Squall ProExpanded technical specsSuitability 52%
  9. 93m 21sExpanded returns · Squall ProExpanded returns policyDurability 55%
  10. 103m 33sOpened reviews · Squall ProOpened reviewsDurability 67%
  11. 113m 38sReviews filtered: suitabilityFiltered reviews by performanceSuitability 94%
  12. 124m 14sCompare + Squall ProAdded a product to compareSuitability 99%
  13. 134m 38sCompare + Squall 2.5LAdded a product to compareSuitability >99%
  14. 4m 45sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews ×31.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.