Synthetic data
All sessions

s-1536

Simulated shopper

Oct 21, 2026, 5:44 PM UTC · desktop · organic · Ridgeback 38L Pack · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 240sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 78%
  3. 349sOpened reviews · Ridgeback 48LOpened reviewsChoice 75%
  4. 41m 25sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice 99%
  5. 51m 28sSearch “best backpacking pack”Searched to compare optionsChoice >99%
  6. 61m 37sImage 1 · Ridgeback 38LViewed a product imageChoice >99%
  7. 72m 06sViewed Driftwood 2PViewed a product pageChoice >99%
  8. 82m 20sCompare + Driftwood 2PAdded a product to compareChoice >99%
  9. 92m 36sOpened comparisonOpened the comparisonChoice >99%
  10. 103m 01sOpened comparisonOpened the comparisonChoice >99%
  11. 3m 28sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Switched to a similar product ×28.6×
  • Searched to compare options39.5×
  • Returned to a product viewed earlier22.8×
  • Added a product to compare11.5×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.