Synthetic data
All sessions

s-1537

Simulated shopper

Oct 29, 2026, 8:56 AM UTC · mobile · email · Cairn Low Hiking Shoe · 11 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Talus TrailViewed a product pageChoice 23%
  2. 257sBrowsed catalogBrowsed the catalogNo clear doubt 32%
  3. 31m 02sAdded to cart · Talus TrailAdded to cartNo clear doubt 32%
  4. 41m 42sViewed cartViewed cart (saw shipping cost)Value 52%
  5. 51m 58sBrowsed catalogBrowsed the catalogValue 59%
  6. 62m 10sViewed Cairn LowViewed a product page · Switched to a similar product→ the store shows Value Breakdown hereValue 65%
  7. 72m 16sOpened reviews · Cairn LowOpened reviewsValue 78%
  8. 82m 28sReviews filtered: valueFiltered reviews by valueValue 99%
  9. 92m 53sBrowsed catalogBrowsed the catalogValue 99%
  10. 103m 26sSorted: price ascSorted by lowest priceValue >99%
  11. 3m 41sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×31.4×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.