Synthetic data
All sessions

s-1540

Simulated shopper

Oct 23, 2026, 5:34 AM UTC · mobile · paid social · Squall Pro 3L Shell · 13 actions

abandonedcart $578

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 231sViewed Squall ProViewed a product pageValue 34%
  3. 356sSearch “discount code”Searched for deals / priceValue 94%
  4. 41m 11sAdded to cart · Squall ProAdded to cartValue 94%
  5. 51m 48sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 99%
  6. 62m 10sPromo field focusedClicked into the promo-code fieldValue >99%
  7. 72m 16sViewed cartViewed cart (saw shipping cost)Value >99%
  8. 82m 56sPromo field focusedClicked into the promo-code fieldValue >99%
  9. 93m 05sViewed Squall 2.5LViewed a product page · Switched to a similar productValue >99%
  10. 103m 14sAdded to cart · Squall 2.5LAdded to cartValue >99%
  11. 113m 22sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 123m 49sPromo field focusedClicked into the promo-code fieldValue >99%
  13. 3m 58sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×340.8×
  • Viewed cart (saw shipping cost) ×34.1×
  • Searched for deals / price30.7×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.