Synthetic data
All sessions

s-1541

Simulated shopper

Oct 27, 2026, 7:04 PM UTC · desktop · search ads · Driftwood 2P Tent · 23 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 223sOpened reviews · Driftwood 2POpened reviewsDelivery 25%
  3. 346sReviews filtered: valueFiltered reviews by valueValue 74%
  4. 41m 23sBrowsed catalogBrowsed the catalogValue 79%
  5. 51m 43sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 96%
  6. 62m 21sOpened reviews · Driftwood 2POpened reviewsValue 97%
  7. 72m 46sReviews filtered: valueFiltered reviews by valueValue >99%
  8. 82m 57sBrowsed catalogBrowsed the catalogValue >99%
  9. 93m 03sSorted: price ascSorted by lowest priceValue >99%
  10. 103m 36sOpened reviews · Driftwood 2POpened reviewsValue >99%
  11. 114m 03sReviews filtered: valueFiltered reviews by valueValue >99%
  12. 124m 14sOpened reviews · Driftwood 2POpened reviewsValue >99%
  13. 134m 43sReviews filtered: valueFiltered reviews by valueValue >99%
  14. 145m 04sSearch “sale”Searched for deals / priceValue >99%
  15. 155m 24sBrowsed catalogBrowsed the catalogValue >99%
  16. 165m 38sSorted: price ascSorted by lowest priceValue >99%
  17. 175m 43sOpened reviews · Driftwood 2POpened reviewsValue >99%
  18. 186m 18sReviews filtered: valueFiltered reviews by valueValue >99%
  19. 196m 29sOpened reviews · Driftwood 2POpened reviewsValue >99%
  20. 206m 44sReviews filtered: valueFiltered reviews by valueValue >99%
  21. 216m 48sOpened reviews · Driftwood 2POpened reviewsValue >99%
  22. 227m 26sReviews filtered: valueFiltered reviews by valueValue >99%
  23. 7m 31sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×718.9×
  • Sorted by lowest price ×38.4×
  • Searched for deals / price30.7×
  • Browsed the catalog ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.