All sessions
s-1542
Simulated shopperOct 28, 2026, 12:37 PM UTC · desktop · paid social · Emberline 20°F Down Bag · 12 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 115sViewed Emberline 20°FViewed a product pageSuitability 24%
- 252sExpanded specs · Emberline 20°FExpanded technical specsSuitability 67%
- 31m 16sOpened reviews · Emberline 20°FOpened reviewsSuitability 84%
- 41m 55sOpened reviews · Emberline 20°FOpened reviewsSuitability 90%
- 52m 24sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
- 62m 56sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
- 73m 35sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
- 84m 07sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
- 94m 21sSearch “fuel canister compatible”Searched for a use-case or specSuitability >99%
- 104m 44sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
- 115m 00sSearch “headlamp”Searched the catalogSuitability >99%
- 5m 05sLeft the store
Final guess
Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
- Filtered reviews by performance73.8×
- Expanded technical specs ×26.9×
- Searched for a use-case or spec17.5×
- Opened reviews ×51.7×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- Suitabilityexit survey · used in training
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.