Synthetic data
All sessions

s-1543

Simulated shopper

Oct 28, 2026, 4:27 PM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 8 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 41%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sViewed Cairn MidViewed a product pageFit 27%
  2. 222sSize 10 · Cairn MidSelected a sizeFit 81%
  3. 331sDelivery check · ZIP 13783Checked delivery date by ZIPFit 56%
  4. 455sSize guide · Cairn MidOpened the size guide→ the store shows Fit Confidence hereFit 92%
  5. 51m 06sAdded to cart · Cairn MidAdded to cartFit 92%
  6. 61m 29sViewed cartViewed cart (saw shipping cost)Fit 80%
  7. 71m 43sCheckout startedStarted checkoutFit 80%
  8. 2m 13sPurchased

Final guess

Fit80%
Fit
80%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
17%
Choice
<1%
No clear doubt
2%
Why fithow much likelier
  • Selected a size12.4×
  • Opened the size guide8.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.