Synthetic data
All sessions

s-1544

Simulated shopper

Nov 2, 2026, 2:05 PM UTC · mobile · organic · Ridgeback 38L Pack · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 253sExpanded specs · Ridgeback 38LExpanded technical specsSuitability 46%
  3. 31m 04sImage 1 · Ridgeback 38LViewed a product imageSuitability 45%
  4. 41m 09sSearch “fuel canister compatible”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 97%
  5. 51m 26sSearch “headlamp”Searched the catalogSuitability 92%
  6. 61m 54sExpanded specs · Ridgeback 38LExpanded technical specsSuitability 98%
  7. 2m 13sLeft the store

Final guess

Suitability98%
Fit
<1%
Suitability
98%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
2%
Why suitabilityhow much likelier
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.