Synthetic data
All sessions

s-1545

Simulated shopper

Nov 1, 2026, 1:29 PM UTC · mobile · organic · Talus Trail Runner · 9 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 244sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 356sSearch “winter hiking boots”Searched for a use-case or specSuitability 73%
  4. 41m 12sExpanded materials · Talus TrailExpanded materials→ the store shows Built-For Answer hereSuitability 88%
  5. 51m 18sExpanded materials · Talus TrailExpanded materialsSuitability 84%
  6. 61m 30sAdded to cart · Talus TrailAdded to cartSuitability 84%
  7. 71m 54sViewed cartViewed cart (saw shipping cost)Suitability 81%
  8. 82m 22sCheckout startedStarted checkoutSuitability 81%
  9. 2m 50sPurchased

Final guess

Suitability81%
Fit
<1%
Suitability
81%
Durability
17%
Value
1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec17.5×
  • Expanded materials ×21.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.