Synthetic data
All sessions

s-1547

Simulated shopper

Oct 25, 2026, 1:21 AM UTC · mobile · paid social · Driftwood 2P Tent · 9 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 236sOpened reviews · Driftwood 2POpened reviewsDelivery 25%
  3. 340sReviews filtered: durabilityFiltered reviews by durabilityDurability 97%
  4. 449sAdded to cart · Driftwood 2PAdded to cartDurability 97%
  5. 51m 17sViewed cartViewed cart (saw shipping cost)→ the store shows Durability Proof hereDurability 94%
  6. 61m 50sCheckout startedStarted checkoutDurability 94%
  7. 72m 13sDelivery check · ZIP 34088Checked delivery date by ZIPDurability 56%
  8. 82m 33sExpanded warranty · Driftwood 2PExpanded warrantyDurability 95%
  9. 3m 02sLeft the store

Final guess

Durability95%
Fit
<1%
Suitability
<1%
Durability
95%
Value
<1%
Delivery
5%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.