Synthetic data
All sessions

s-1548

Simulated shopper

Oct 24, 2026, 4:22 PM UTC · mobile · paid social · Driftwood 2P Tent · 10 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 233sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 359sDelivery check · ZIP 34531Checked delivery date by ZIPDelivery 81%
  4. 41m 21sBrowsed catalogBrowsed the catalogDelivery 70%
  5. 51m 35sAdded to cart · Driftwood 2PAdded to cartDelivery 70%
  6. 61m 49sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 94%
  7. 72m 00sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 99%
  8. 82m 18sExpanded specs · Driftwood 2PExpanded technical specsDelivery 98%
  9. 92m 58sBrowsed catalogBrowsed the catalogDelivery 96%
  10. 3m 11sLeft the store

Final guess

Delivery96%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
96%
Choice
<1%
No clear doubt
4%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.