Synthetic data
All sessions

s-1549

Simulated shopper

Oct 27, 2026, 4:28 PM UTC · desktop · organic · Squall Pro 3L Shell · 16 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 26%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Merino 200Viewed a product pageFit 22%
  2. 243sViewed Squall ProViewed a product pageNo clear doubt 32%
  3. 31m 06sImage 1 · Squall ProViewed a product imageNo clear doubt 40%
  4. 41m 35sImage 2 · Squall ProViewed a product imageNo clear doubt 60%
  5. 51m 44sOpened reviews · Squall ProOpened reviewsNo clear doubt 39%
  6. 62m 23sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  7. 72m 55sExpanded warranty · Squall ProExpanded warranty→ the store shows Built-For Answer hereSuitability 89%
  8. 83m 07sSearch “fuel canister compatible”Searched for a use-case or specSuitability >99%
  9. 93m 18sViewed Squall 2.5LViewed a product page · Switched to a similar productSuitability 99%
  10. 103m 25sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  11. 113m 51sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  12. 124m 09sReviews filtered: durabilityFiltered reviews by durabilitySuitability 99%
  13. 134m 31sExpanded materials · Squall 2.5LExpanded materialsSuitability 98%
  14. 144m 56sOpened reviews · Squall 2.5LOpened reviewsSuitability 98%
  15. 155m 14sAdded to cart · Squall ProAdded to cartSuitability 98%
  16. 5m 22sLeft the store

Final guess

Suitability98%
Fit
<1%
Suitability
98%
Durability
2%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Opened reviews ×31.7×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondarySuitability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.