Synthetic data
All sessions

s-1551

Simulated shopper

Oct 26, 2026, 3:39 PM UTC · mobile · paid social · Squall Pro 3L Shell · 16 actions

purchasedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 51%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 21m 04sViewed Squall ProViewed a product pageNo clear doubt 35%
  3. 31m 41sOpened comparisonOpened the comparisonChoice 94%
  4. 42m 08sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice >99%
  5. 52m 28sImage 1 · Squall ProViewed a product imageChoice >99%
  6. 62m 31sImage 2 · Squall ProViewed a product imageChoice >99%
  7. 73m 11sSearch “boots”Searched the catalogChoice 99%
  8. 83m 16sCompare + Squall ProAdded a product to compareChoice >99%
  9. 93m 30sCompare + Squall 2.5LAdded a product to compareChoice >99%
  10. 104m 08sOpened comparisonOpened the comparisonChoice >99%
  11. 114m 22sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice >99%
  12. 124m 48sImage 3 · Squall 2.5LViewed a product imageChoice >99%
  13. 135m 07sAdded to cart · Squall ProAdded to cartChoice >99%
  14. 145m 31sViewed cartViewed cart (saw shipping cost)Choice >99%
  15. 155m 59sCheckout startedStarted checkoutChoice >99%
  16. 6m 18sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×357.4×
  • Added a product to compare ×211.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.