Synthetic data
All sessions

s-1553

Simulated shopper

Oct 21, 2026, 1:10 PM UTC · mobile · search ads · Cairn Low Hiking Shoe · 12 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 36%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Talus TrailViewed a product pageChoice 23%
  2. 238sAdded to cart · Talus TrailAdded to cartChoice 23%
  3. 351sCheckout startedStarted checkoutChoice 23%
  4. 41m 08sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  5. 51m 39sReviews filtered: deliveryFiltered reviews by shippingDelivery 71%
  6. 62m 16sSearch “warranty”Searched for durability / warranty→ the store shows Durability Proof hereDurability 92%
  7. 72m 25sViewed Cairn LowViewed a product page · Switched to a similar productDurability 84%
  8. 82m 40sExpanded warranty · Cairn LowExpanded warrantyDurability 99%
  9. 93m 11sExpanded materials · Cairn LowExpanded materialsDurability >99%
  10. 103m 14sExpanded materials · Cairn LowExpanded materialsDurability >99%
  11. 113m 30sExpanded warranty · Cairn LowExpanded warrantyDurability >99%
  12. 3m 41sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×
  • Expanded materials ×26.6×
  • Searched for durability / warranty38.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryDelivery
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.