Synthetic data
All sessions

s-1554

Simulated shopper

Oct 22, 2026, 10:47 PM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 19 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 29%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Cairn MidViewed a product pageFit 27%
  2. 243sAdded to cart · Cairn MidAdded to cartFit 27%
  3. 31m 04sViewed cartViewed cart (saw shipping cost)Value 39%
  4. 41m 29sBrowsed catalogBrowsed the catalogValue 49%
  5. 51m 44sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 88%
  6. 61m 56sOpened reviews · Cairn MidOpened reviewsValue 90%
  7. 72m 02sReviews filtered: valueFiltered reviews by valueValue 99%
  8. 82m 06sAdded to cart · Cairn MidAdded to cartValue 99%
  9. 92m 36sViewed cartViewed cart (saw shipping cost)Value >99%
  10. 102m 42sRemoved from cart · Cairn MidRemoved from cartValue >99%
  11. 113m 19sExpanded shipping · Cairn MidExpanded shipping infoValue >99%
  12. 123m 53sBrowsed catalogBrowsed the catalogValue >99%
  13. 134m 29sSorted: price ascSorted by lowest priceValue >99%
  14. 145m 07sImage 1 · Cairn MidViewed a product imageValue >99%
  15. 155m 34sCompare + Cairn MidAdded a product to compareValue >99%
  16. 165m 59sCompare + Cairn LowAdded a product to compareValue >99%
  17. 176m 33sAdded to cart · Cairn MidAdded to cartValue >99%
  18. 186m 59sViewed cartViewed cart (saw shipping cost)Value >99%
  19. 7m 11sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×28.4×
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Browsed the catalog ×21.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.