Synthetic data
All sessions

s-1555

Simulated shopper

Oct 21, 2026, 11:10 AM UTC · desktop · search ads · Cairn Mid Waterproof Boot · 10 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 49%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 234sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 31m 03sExpanded warranty · Cairn MidExpanded warrantyNo clear doubt 45%
  4. 41m 41sExpanded materials · Cairn MidExpanded materials→ the store shows Durability Proof hereDurability 75%
  5. 52m 16sOpened reviews · Cairn MidOpened reviewsDurability 91%
  6. 62m 28sOpened reviews · Cairn MidOpened reviewsDurability 96%
  7. 72m 52sAdded to cart · Cairn MidAdded to cartDurability 96%
  8. 83m 12sViewed cartViewed cart (saw shipping cost)Durability 97%
  9. 93m 29sCheckout startedStarted checkoutDurability 97%
  10. 3m 51sPurchased

Final guess

Durability97%
Fit
1%
Suitability
1%
Durability
97%
Value
<1%
Delivery
1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.