Synthetic data
All sessions

s-1556

Simulated shopper

Oct 31, 2026, 2:13 AM UTC · mobile · search ads · Emberline 20°F Down Bag · 11 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 244sExpanded returns · Emberline 20°FExpanded returns policyDelivery 28%
  3. 31m 07sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery 80%
  4. 41m 11sOpened reviews · Emberline 20°FOpened reviewsDelivery 78%
  5. 51m 51sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 63%
  6. 61m 55sSize Long · to 6 ft 6 in · Emberline 20°FSelected a sizeFit 96%
  7. 72m 08sExpanded materials · Emberline 20°FExpanded materialsFit 96%
  8. 82m 17sAdded to cart · Emberline 20°FAdded to cartFit 96%
  9. 92m 28sViewed cartViewed cart (saw shipping cost)Fit 88%
  10. 102m 56sCheckout startedStarted checkoutFit 88%
  11. 3m 19sPurchased

Final guess

Fit88%
Fit
88%
Suitability
<1%
Durability
2%
Value
<1%
Delivery
10%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Expanded returns policy2.3×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtFit
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.