Synthetic data
All sessions

s-1557

Simulated shopper

Oct 20, 2026, 12:38 PM UTC · mobile · organic · Talus Trail Runner · 9 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 38%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 21m 03sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 31m 15sViewed Cairn LowViewed a product page · Switched to a similar productChoice 66%
  4. 41m 46sImage 1 · Cairn LowViewed a product imageChoice 56%
  5. 51m 54sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice >99%
  6. 62m 10sAdded to cart · Talus TrailAdded to cartChoice >99%
  7. 72m 34sViewed cartViewed cart (saw shipping cost)Choice 99%
  8. 82m 53sCheckout startedStarted checkoutChoice 99%
  9. 3m 02sPurchased

Final guess

Choice99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
<1%
Choice
99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
post-purchase · held out (calib)
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.