Synthetic data
All sessions

s-1558

Simulated shopper

Oct 20, 2026, 11:38 AM UTC · desktop · search ads · Squall Pro 3L Shell · 17 actions

purchasedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 53%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Squall ProViewed a product pageChoice 29%
  2. 218sBrowsed catalogBrowsed the catalogValue 34%
  3. 337sOpened reviews · Squall ProOpened reviewsValue 41%
  4. 41m 09sReviews filtered: durabilityFiltered reviews by durabilityDurability 86%
  5. 51m 16sExpanded materials · Squall ProExpanded materials→ the store shows Durability Proof hereDurability 97%
  6. 61m 21sExpanded materials · Squall ProExpanded materialsDurability 99%
  7. 71m 43sOpened reviews · Squall ProOpened reviewsDurability 99%
  8. 81m 55sReviews filtered: fitFiltered reviews by fitDurability 99%
  9. 92m 25sExpanded materials · Squall ProExpanded materialsDurability >99%
  10. 102m 42sOpened reviews · Squall ProOpened reviewsDurability >99%
  11. 113m 14sSearch “warranty”Searched for durability / warrantyDurability >99%
  12. 123m 32sExpanded warranty · Squall ProExpanded warrantyDurability >99%
  13. 134m 12sViewed Cairn MidViewed a product pageDurability >99%
  14. 144m 30sAdded to cart · Squall ProAdded to cartDurability >99%
  15. 154m 44sViewed cartViewed cart (saw shipping cost)Durability >99%
  16. 164m 57sCheckout startedStarted checkoutDurability >99%
  17. 5m 24sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded materials ×36.6×
  • Filtered reviews by durability95.7×
  • Searched for durability / warranty38.6×
  • Expanded warranty15.6×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
post-purchase · held out (calib)
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.