Synthetic data
All sessions

s-1559

Simulated shopper

Nov 2, 2026, 10:24 AM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 10 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sViewed Cairn MidViewed a product pageFit 27%
  2. 235sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 31m 15sReviews filtered: fitFiltered reviews by fitFit 94%
  4. 41m 29sSearch “pack torso size”Searched for sizing / fit→ the store shows Fit Confidence hereFit 99%
  5. 51m 44sSize 9.5 · Cairn MidSelected a sizeFit >99%
  6. 61m 49sSearch “does it run small”Searched for sizing / fitFit >99%
  7. 71m 53sImage 1 · Cairn MidViewed a product imageFit >99%
  8. 82m 01sSize guide · Cairn MidOpened the size guideFit >99%
  9. 92m 13sAdded to cart · Cairn MidAdded to cartFit >99%
  10. 2m 22sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Searched for sizing / fit ×29.3×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews1.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.