Synthetic data
All sessions

s-1560

Simulated shopper

Oct 25, 2026, 9:57 PM UTC · desktop · paid social · Talus Trail Runner · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Cairn MidViewed a product pageFit 27%
  2. 239sViewed Talus TrailViewed a product pageNo clear doubt 26%
  3. 358sCompare + Talus TrailAdded a product to compareChoice 84%
  4. 41m 34sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 97%
  5. 51m 37sSearch “squall vs squall pro”Searched to compare optionsChoice >99%
  6. 62m 02sOpened reviews · Talus TrailOpened reviewsChoice >99%
  7. 72m 38sCompare + Talus TrailAdded a product to compareChoice >99%
  8. 82m 43sCompare + Cairn LowAdded a product to compareChoice >99%
  9. 93m 16sViewed Driftwood 2PViewed a product pageChoice >99%
  10. 3m 40sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Searched to compare options39.5×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.