Synthetic data
All sessions

s-1562

Simulated shopper

Oct 21, 2026, 9:12 AM UTC · desktop · paid social · Squall 2.5L Rain Shell · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 241sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 358sExpanded specs · Squall 2.5LExpanded technical specsSuitability 41%
  4. 41m 30sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 51%
  5. 52m 07sImage 2 · Squall 2.5LViewed a product imageNo clear doubt 65%
  6. 62m 46sSearch “merino”Searched the catalogNo clear doubt 86%
  7. 73m 17sExpanded materials · Squall 2.5LExpanded materialsNo clear doubt 82%
  8. 3m 45sLeft the store

Final guess

No clear doubt82%
Fit
<1%
Suitability
17%
Durability
1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
82%
Why no clear doubthow much likelier
  • Viewed a product image ×22.3×
  • Searched the catalog2.9×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.