Synthetic data
All sessions

s-1563

Simulated shopper

Oct 31, 2026, 8:33 AM UTC · mobile · paid social · Kettle Ti Stove Kit · 13 actions

purchasedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 58%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 21m 08sAdded to cart · Kettle TiAdded to cartNo clear doubt 29%
  3. 31m 42sViewed cartViewed cart (saw shipping cost)Value 40%
  4. 42m 11sDelivery check · ZIP 75176Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 93%
  5. 52m 37sCheckout startedStarted checkoutDelivery 93%
  6. 63m 06sDelivery check · ZIP 91685Checked delivery date by ZIPDelivery >99%
  7. 73m 44sExpanded shipping · Kettle TiExpanded shipping infoDelivery >99%
  8. 84m 12sDelivery check · ZIP 46635Checked delivery date by ZIPDelivery >99%
  9. 94m 21sBrowsed catalogBrowsed the catalogDelivery >99%
  10. 104m 49sImage 1 · Kettle TiViewed a product imageDelivery >99%
  11. 115m 05sViewed cartViewed cart (saw shipping cost)Delivery >99%
  12. 125m 35sCheckout startedStarted checkoutDelivery >99%
  13. 5m 42sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost) ×22.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.