Synthetic data
All sessions

s-1564

Simulated shopper

Oct 31, 2026, 8:52 PM UTC · desktop · search ads · Ridgeback 48L Pack · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 239sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 355sBrowsed catalogBrowsed the catalogNo clear doubt 59%
  4. 41m 33sSize guide · Ridgeback 38LOpened the size guideNo clear doubt 56%
  5. 52m 05sViewed Lumen 400Viewed a product pageNo clear doubt 70%
  6. 62m 28sImage 1 · Lumen 400Viewed a product imageNo clear doubt 82%
  7. 72m 35sViewed Ridgeback 48LViewed a product page · Switched to a similar productNo clear doubt 79%
  8. 82m 45sExpanded shipping · Ridgeback 48LExpanded shipping infoNo clear doubt 92%
  9. 92m 53sSize guide · Ridgeback 48LRe-opened the size guide→ the store shows Fit Confidence hereFit 79%
  10. 103m 24sDelivery check · ZIP 36277Checked delivery date by ZIPFit 64%
  11. 114m 03sExpanded returns · Ridgeback 48LExpanded returns policyFit 75%
  12. 4m 18sLeft the store

Final guess

Fit75%
Fit
75%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
8%
Choice
<1%
No clear doubt
16%
Why fithow much likelier
  • Re-opened the size guide90.5×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.