All sessions
s-1565
Simulated shopperOct 27, 2026, 3:05 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 5 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 132sViewed Cairn MidViewed a product pageFit 27%
- 252sBrowsed catalogBrowsed the catalogNo clear doubt 34%
- 359sSearch “winter hiking boots”Searched for a use-case or specSuitability 48%
- 41m 26sSize guide · Cairn MidOpened the size guideSuitability 32%
- 1m 39sLeft the store
Final guess
Suitability32%
Fit
23%
Suitability
32%
Durability
2%
Value
22%
Delivery
1%
Choice
2%
No clear doubt
18%
Why suitabilityhow much likelier
- Searched for a use-case or spec17.5×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryFit
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.