Synthetic data
All sessions

s-1567

Simulated shopper

Oct 22, 2026, 11:04 PM UTC · mobile · paid social · Driftwood 2P Tent · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 29sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 329sOpened reviews · Driftwood 2POpened reviewsNo clear doubt 27%
  4. 436sReviews filtered: valueFiltered reviews by valueValue 59%
  5. 553sBrowsed catalogBrowsed the catalogValue 62%
  6. 61m 20sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 90%
  7. 71m 52sOpened reviews · Driftwood 2POpened reviewsValue 94%
  8. 82m 30sReviews filtered: valueFiltered reviews by valueValue >99%
  9. 2m 53sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.