Synthetic data
All sessions

s-1569

Simulated shopper

Oct 24, 2026, 10:42 PM UTC · desktop · email · Kettle Ti Stove Kit · 15 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sViewed Cairn LowViewed a product pageChoice 31%
  2. 226sCompare + Cairn LowAdded a product to compareChoice 84%
  3. 343sCompare + Cairn MidAdded a product to compare→ the store shows Decision Helper hereChoice 97%
  4. 41m 16sCompare + Cairn LowAdded a product to compareChoice 99%
  5. 51m 32sCompare + Cairn MidAdded a product to compareChoice >99%
  6. 61m 48sViewed Talus TrailViewed a product page · Switched to a similar productChoice >99%
  7. 72m 08sViewed Squall 2.5LViewed a product pageChoice >99%
  8. 82m 21sExpanded returns · Squall 2.5LExpanded returns policyChoice >99%
  9. 92m 36sViewed Kettle TiViewed a product pageChoice >99%
  10. 102m 39sOpened reviews · Kettle TiOpened reviewsChoice >99%
  11. 113m 10sImage 1 · Kettle TiViewed a product imageChoice >99%
  12. 123m 47sOpened reviews · Kettle TiOpened reviewsChoice >99%
  13. 134m 07sCompare + Kettle TiAdded a product to compareChoice >99%
  14. 144m 21sAdded to cart · Kettle TiAdded to cartChoice >99%
  15. 4m 25sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×511.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.