Synthetic data
All sessions

s-1573

Simulated shopper

Oct 25, 2026, 4:28 PM UTC · mobile · organic · Talus Trail Runner · 13 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 10 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 26%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Talus TrailViewed a product pageChoice 23%
  2. 238sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  3. 31m 12sExpanded materials · Talus TrailExpanded materialsDurability 56%
  4. 41m 42sDelivery check · ZIP 17566Checked delivery date by ZIPDurability 49%
  5. 52m 18sImage 1 · Talus TrailViewed a product imageDurability 43%
  6. 62m 55sAdded to cart · Talus TrailAdded to cartDurability 43%
  7. 73m 14sViewed cartViewed cart (saw shipping cost)Delivery 40%
  8. 83m 49sExpanded returns · Talus TrailExpanded returns policyDelivery 57%
  9. 94m 05sViewed Lumen 400Viewed a product pageDelivery 58%
  10. 104m 22sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 84%
  11. 114m 33sOpened reviews · Lumen 400Opened reviewsDelivery 71%
  12. 125m 05sReviews filtered: deliveryFiltered reviews by shippingDelivery 98%
  13. 5m 10sLeft the store

Final guess

Delivery98%
Fit
<1%
Suitability
<1%
Durability
2%
Value
<1%
Delivery
98%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost) ×22.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.