Synthetic data
All sessions

s-1574

Simulated shopper

Nov 1, 2026, 2:24 AM UTC · desktop · organic · Emberline 20°F Down Bag · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 238sSize guide · Emberline 20°FOpened the size guideFit 49%
  3. 341sOpened reviews · Emberline 20°FOpened reviewsFit 62%
  4. 41m 11sReviews filtered: valueFiltered reviews by valueValue 58%
  5. 51m 22sBrowsed catalogBrowsed the catalog→ the store shows Value Breakdown hereValue 68%
  6. 62m 01sSorted: price ascSorted by lowest priceValue 94%
  7. 2m 24sLeft the store

Final guess

Value94%
Fit
2%
Suitability
<1%
Durability
<1%
Value
94%
Delivery
<1%
Choice
<1%
No clear doubt
3%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.