Synthetic data
All sessions

s-1575

Simulated shopper

Oct 23, 2026, 5:06 AM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 9 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 233sExpanded specs · Kettle TiExpanded technical specsSuitability 62%
  3. 359sViewed Cairn MidViewed a product pageSuitability 49%
  4. 41m 25sExpanded specs · Cairn MidExpanded technical specs→ the store shows Built-For Answer hereSuitability 80%
  5. 51m 31sSearch “fuel canister compatible”Searched for a use-case or specSuitability 99%
  6. 62m 09sExpanded specs · Cairn MidExpanded technical specsSuitability 99%
  7. 72m 30sSearch “winter hiking boots”Searched for a use-case or specSuitability >99%
  8. 82m 59sAdded to cart · Cairn MidAdded to cartSuitability >99%
  9. 3m 05sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Searched for a use-case or spec ×217.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.