Synthetic data
All sessions

s-1577

Simulated shopper

Oct 29, 2026, 2:11 PM UTC · desktop · paid social · Kettle Ti Stove Kit · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 246sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 354sCompare + Kettle TiAdded a product to compareChoice 39%
  4. 41m 34sOpened reviews · Kettle TiOpened reviewsSuitability 39%
  5. 51m 56sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
  6. 62m 33sSearch “winter hiking boots”Searched for a use-case or specSuitability >99%
  7. 2m 55sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.