Synthetic data
All sessions

s-1578

Simulated shopper

Nov 1, 2026, 6:15 AM UTC · mobile · search ads · Lumen 400 Headlamp · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 231sOpened reviews · Lumen 400Opened reviewsSuitability 25%
  3. 334sBrowsed catalogBrowsed the catalogNo clear doubt 31%
  4. 438sSorted: price ascSorted by lowest priceValue 64%
  5. 51m 12sExpanded specs · Lumen 400Expanded technical specsNo clear doubt 45%
  6. 61m 28sImage 1 · Lumen 400Viewed a product imageNo clear doubt 69%
  7. 71m 32sBrowsed catalogBrowsed the catalogNo clear doubt 82%
  8. 1m 44sLeft the store

Final guess

No clear doubt82%
Fit
<1%
Suitability
8%
Durability
1%
Value
8%
Delivery
1%
Choice
<1%
No clear doubt
82%
Why no clear doubthow much likelier
  • Browsed the catalog ×22.3×
  • Viewed a product image2.3×
  • Viewed a product page1.7×
  • Sorted by lowest price1.1×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDurability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.