Synthetic data
All sessions

s-1580

Simulated shopper

Oct 27, 2026, 6:38 PM UTC · desktop · paid social · Talus Trail Runner · 15 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 21m 07sViewed Cairn LowViewed a product pageNo clear doubt 41%
  3. 31m 32sViewed Talus TrailViewed a product page · Switched to a similar productNo clear doubt 43%
  4. 41m 54sExpanded specs · Talus TrailExpanded technical specs→ the store shows Decision Helper hereChoice 82%
  5. 51m 57sAdded to cart · Talus TrailAdded to cartChoice 82%
  6. 62m 31sViewed cartViewed cart (saw shipping cost)Choice 77%
  7. 72m 40sRemoved from cart · Talus TrailRemoved from cartValue 84%
  8. 82m 53sCompare + Talus TrailAdded a product to compareValue 59%
  9. 93m 02sCompare + Cairn LowAdded a product to compareChoice 74%
  10. 103m 41sAdded to cart · Talus TrailAdded to cartChoice 74%
  11. 114m 01sViewed cartViewed cart (saw shipping cost)Value 72%
  12. 124m 23sPromo field focusedClicked into the promo-code fieldValue 99%
  13. 134m 49sSearch “sale”Searched for deals / priceValue >99%
  14. 145m 04sViewed Ridgeback 38LViewed a product pageValue >99%
  15. 5m 34sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost) ×24.1×
  • Switched to a similar product1.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.