Synthetic data
All sessions

s-1582

Simulated shopper

Oct 21, 2026, 4:49 AM UTC · desktop · paid social · Driftwood 2P Tent · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 216sOpened reviews · Driftwood 2POpened reviewsDelivery 25%
  3. 325sReviews filtered: durabilityFiltered reviews by durabilityDurability 97%
  4. 41m 05sExpanded materials · Driftwood 2PExpanded materials→ the store shows Durability Proof hereDurability 99%
  5. 51m 29sExpanded materials · Driftwood 2PExpanded materialsDurability >99%
  6. 1m 42sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded materials ×26.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
exit survey · used in training
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.