Synthetic data
All sessions

s-1585

Simulated shopper

Oct 29, 2026, 10:50 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Cairn MidViewed a product pageFit 27%
  2. 235sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 344sReviews filtered: fitFiltered reviews by fitFit 94%
  4. 452sImage 1 · Cairn MidViewed a product imageFit 95%
  5. 51m 21sSorted: price descRe-sorted the catalogFit 95%
  6. 61m 45sSize guide · Cairn MidOpened the size guide→ the store shows Fit Confidence hereFit 99%
  7. 72m 04sSearch “merino”Searched the catalogFit 99%
  8. 82m 22sViewed Cairn LowViewed a product page · Switched to a similar productFit 97%
  9. 92m 38sSize 9 · Cairn LowSelected a sizeFit >99%
  10. 103m 17sCompare + Cairn LowAdded a product to compareFit 98%
  11. 113m 50sCompare + Cairn MidAdded a product to compareFit 68%
  12. 124m 10sExpanded returns · Cairn LowExpanded returns policyFit 92%
  13. 134m 14sOpened reviews · Cairn LowOpened reviewsFit 98%
  14. 144m 20sCompare + Cairn LowAdded a product to compareFit 63%
  15. 154m 42sCompare + Cairn MidAdded a product to compareChoice 94%
  16. 4m 54sLeft the store

Final guess

Choice94%
Fit
6%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
94%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryChoice
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.