Synthetic data
All sessions

s-1586

Simulated shopper

Oct 25, 2026, 6:12 AM UTC · desktop · paid social · Ridgeback 38L Pack · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 246sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 22sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 60%
  4. 41m 38sExpanded materials · Ridgeback 38LExpanded materialsNo clear doubt 66%
  5. 51m 58sViewed Ridgeback 48LViewed a product page · Switched to a similar productNo clear doubt 75%
  6. 62m 36sImage 2 · Ridgeback 48LViewed a product imageNo clear doubt 87%
  7. 73m 15sSorted: ratingRe-sorted the catalogNo clear doubt 96%
  8. 83m 52sViewed Talus TrailViewed a product pageNo clear doubt 97%
  9. 4m 08sLeft the store

Final guess

No clear doubt97%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
2%
No clear doubt
97%
Why no clear doubthow much likelier
  • Viewed a product image ×22.3×
  • Viewed a product page ×31.7×
  • Re-sorted the catalog3.8×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.