Synthetic data
All sessions

s-1587

Simulated shopper

Oct 28, 2026, 12:57 AM UTC · mobile · paid social · Squall Pro 3L Shell · 16 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 2 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sViewed Squall ProViewed a product pageChoice 29%
  2. 259sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / price→ the store shows Value Breakdown hereValue 95%
  3. 31m 02sBrowsed catalogBrowsed the catalogValue 97%
  4. 41m 13sSorted: price ascSorted by lowest priceValue >99%
  5. 51m 34sOpened reviews · Squall ProOpened reviewsValue >99%
  6. 61m 37sReviews filtered: valueFiltered reviews by valueValue >99%
  7. 71m 54sAdded to cart · Squall ProAdded to cartValue >99%
  8. 82m 07sViewed cartViewed cart (saw shipping cost)Value >99%
  9. 92m 23sPromo field focusedClicked into the promo-code fieldValue >99%
  10. 102m 30sCompare + Squall ProAdded a product to compareValue >99%
  11. 112m 56sCompare + Squall 2.5LAdded a product to compareValue >99%
  12. 123m 29sOpened reviews · Squall ProOpened reviewsValue >99%
  13. 133m 56sReviews filtered: valueFiltered reviews by valueValue >99%
  14. 144m 07sBrowsed catalogBrowsed the catalogValue >99%
  15. 154m 29sSorted: price ascSorted by lowest priceValue >99%
  16. 4m 44sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Sorted by lowest price ×28.4×
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.