Synthetic data
All sessions

s-1588

Simulated shopper

Oct 24, 2026, 10:42 PM UTC · desktop · paid social · Squall 2.5L Rain Shell · 12 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 251sOpened reviews · Squall 2.5LOpened reviewsSuitability 31%
  3. 31m 05sReviews filtered: fitFiltered reviews by fitFit 70%
  4. 41m 25sOpened reviews · Squall 2.5LOpened reviewsFit 73%
  5. 51m 35sReviews filtered: valueFiltered reviews by valueValue 52%
  6. 62m 01sOpened reviews · Squall 2.5LOpened reviewsValue 43%
  7. 72m 41sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 95%
  8. 83m 12sSize L · Squall 2.5LSelected a sizeValue 67%
  9. 93m 27sAdded to cart · Squall 2.5LAdded to cartValue 67%
  10. 104m 07sViewed cartViewed cart (saw shipping cost)Value 93%
  11. 114m 11sPromo field focusedClicked into the promo-code fieldValue >99%
  12. 4m 31sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost)4.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.