Synthetic data
All sessions

s-1589

Simulated shopper

Oct 24, 2026, 1:14 AM UTC · mobile · search ads · Ridgeback 48L Pack · 9 actions

abandonedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 252sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 31m 19sAdded to cart · Ridgeback 48LAdded to cartNo clear doubt 34%
  4. 41m 34sViewed cartViewed cart (saw shipping cost)Value 53%
  5. 52m 01sExpanded shipping · Ridgeback 48LExpanded shipping info→ the store shows Delivery Promise hereDelivery 75%
  6. 62m 06sExpanded returns · Ridgeback 48LExpanded returns policyDelivery 91%
  7. 72m 13sOpened reviews · Ridgeback 48LOpened reviewsDelivery 90%
  8. 82m 20sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  9. 2m 24sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.