Synthetic data
All sessions

s-1590

Simulated shopper

Oct 29, 2026, 1:50 PM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Squall ProViewed a product pageChoice 29%
  2. 229sViewed Cairn MidViewed a product pageChoice 36%
  3. 344sCompare + Cairn MidAdded a product to compareChoice 85%
  4. 448sCompare + Talus TrailAdded a product to compare→ the store shows Decision Helper hereChoice 97%
  5. 51m 04sOpened comparisonOpened the comparisonChoice >99%
  6. 61m 37sOpened reviews · Cairn MidOpened reviewsChoice >99%
  7. 72m 12sOpened comparisonOpened the comparisonChoice >99%
  8. 82m 46sViewed Talus TrailViewed a product pageChoice >99%
  9. 92m 55sCompare + Talus TrailAdded a product to compareChoice >99%
  10. 103m 25sCompare + Cairn LowAdded a product to compareChoice >99%
  11. 3m 34sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Opened the comparison ×257.4×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.