Synthetic data
All sessions

s-1591

Simulated shopper

Oct 29, 2026, 4:09 PM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 16 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 64%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 234sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 340sDelivery check · ZIP 82066Checked delivery date by ZIPDelivery 62%
  4. 41m 00sExpanded materials · Cairn MidExpanded materialsNo clear doubt 41%
  5. 51m 39sSize guide · Cairn MidOpened the size guideNo clear doubt 46%
  6. 62m 10sDelivery check · ZIP 91964Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 70%
  7. 72m 19sSize 9 · Cairn MidSelected a sizeFit 46%
  8. 82m 31sOpened reviews · Cairn MidOpened reviewsFit 65%
  9. 92m 59sViewed Ridgeback 38LViewed a product pageFit 60%
  10. 103m 27sDelivery check · ZIP 21692Checked delivery date by ZIPDelivery 86%
  11. 114m 06sAdded to cart · Ridgeback 38LAdded to cartDelivery 86%
  12. 124m 46sViewed cartViewed cart (saw shipping cost)Delivery 97%
  13. 135m 21sCheckout startedStarted checkoutDelivery 97%
  14. 145m 30sViewed cartViewed cart (saw shipping cost)Delivery 99%
  15. 156m 00sCheckout startedStarted checkoutDelivery 99%
  16. 6m 17sPurchased

Final guess

Delivery99%
Fit
1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Viewed cart (saw shipping cost) ×22.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.