Synthetic data
All sessions

s-1592

Simulated shopper

Oct 31, 2026, 12:15 PM UTC · mobile · search ads · Squall 2.5L Rain Shell · 19 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 238sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 01sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 60%
  4. 41m 17sOpened reviews · Squall 2.5LOpened reviewsNo clear doubt 35%
  5. 51m 46sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  6. 62m 26sOpened reviews · Squall 2.5LOpened reviewsSuitability 98%
  7. 72m 56sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  8. 83m 29sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  9. 93m 48sReviews filtered: fitFiltered reviews by fitSuitability >99%
  10. 104m 17sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  11. 114m 23sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  12. 124m 39sViewed Merino 200Viewed a product pageSuitability >99%
  13. 135m 18sExpanded specs · Merino 200Expanded technical specsSuitability >99%
  14. 145m 28sOpened reviews · Merino 200Opened reviewsSuitability >99%
  15. 155m 47sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  16. 166m 23sExpanded specs · Merino 200Expanded technical specsSuitability >99%
  17. 176m 47sOpened reviews · Merino 200Opened reviewsSuitability >99%
  18. 186m 59sAdded to cart · Squall 2.5LAdded to cartSuitability >99%
  19. 7m 18sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×473.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×61.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.