Synthetic data
All sessions

s-1594

Simulated shopper

Oct 26, 2026, 7:59 PM UTC · mobile · paid social · Lumen 400 Headlamp · 11 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 41%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 211sSearch “warranty”Searched for durability / warrantyDurability 70%
  3. 338sExpanded returns · Lumen 400Expanded returns policyDurability 75%
  4. 41m 07sExpanded returns · Lumen 400Expanded returns policyDurability 78%
  5. 51m 20sImage 1 · Lumen 400Viewed a product imageDurability 64%
  6. 61m 39sViewed Merino 200Viewed a product pageNo clear doubt 49%
  7. 72m 15sImage 2 · Merino 200Viewed a product imageNo clear doubt 69%
  8. 82m 25sAdded to cart · Lumen 400Added to cartNo clear doubt 69%
  9. 92m 36sViewed cartViewed cart (saw shipping cost)Durability 53%
  10. 102m 40sCheckout startedStarted checkoutDurability 53%
  11. 2m 48sPurchased

Final guess

Durability53%
Fit
<1%
Suitability
<1%
Durability
53%
Value
<1%
Delivery
5%
Choice
<1%
No clear doubt
41%
Why durabilityhow much likelier
  • Searched for durability / warranty38.6×
  • Expanded returns policy ×21.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.