Synthetic data
All sessions

s-1595

Simulated shopper

Oct 21, 2026, 7:53 AM UTC · desktop · organic · Cairn Mid Waterproof Boot · 14 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Cairn LowViewed a product pageChoice 31%
  2. 237sViewed Cairn MidViewed a product page · Switched to a similar productChoice 81%
  3. 348sSize guide · Cairn MidOpened the size guideChoice 51%
  4. 41m 17sAdded to cart · Cairn MidAdded to cartChoice 51%
  5. 51m 24sCheckout startedStarted checkoutChoice 51%
  6. 61m 48sDelivery check · ZIP 96150Checked delivery date by ZIPFit 34%
  7. 71m 58sCheckout startedStarted checkoutFit 34%
  8. 82m 09sDelivery check · ZIP 37880Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 72%
  9. 92m 12sExpanded specs · Cairn MidExpanded technical specsDelivery 59%
  10. 102m 15sExpanded returns · Cairn MidExpanded returns policyDelivery 75%
  11. 112m 25sDelivery check · ZIP 43200Checked delivery date by ZIPDelivery 98%
  12. 122m 53sDelivery check · ZIP 24933Checked delivery date by ZIPDelivery >99%
  13. 133m 07sDelivery check · ZIP 54495Checked delivery date by ZIPDelivery >99%
  14. 3m 24sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×521.1×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.