Synthetic data
All sessions

s-1596

Simulated shopper

Oct 30, 2026, 1:04 PM UTC · mobile · email · Ridgeback 38L Pack · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 239sBrowsed catalogBrowsed the catalogNo clear doubt 39%
  3. 31m 13sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 60%
  4. 41m 45sSearch “fuel canister compatible”Searched for a use-case or specSuitability 73%
  5. 52m 24sOpened reviews · Ridgeback 38LOpened reviewsSuitability 87%
  6. 63m 00sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  7. 73m 40sExpanded materials · Ridgeback 38LExpanded materialsSuitability >99%
  8. 84m 20sOpened reviews · Ridgeback 38LOpened reviewsSuitability >99%
  9. 94m 46sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 104m 56sBrowsed catalogBrowsed the catalogSuitability >99%
  11. 115m 01sCompare + Ridgeback 38LAdded a product to compareSuitability >99%
  12. 125m 05sCompare + Ridgeback 48LAdded a product to compareSuitability >99%
  13. 135m 30sImage 2 · Ridgeback 38LViewed a product imageSuitability >99%
  14. 146m 08sExpanded specs · Ridgeback 38LExpanded technical specsSuitability >99%
  15. 156m 30sOpened reviews · Ridgeback 38LOpened reviewsSuitability >99%
  16. 6m 34sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Opened reviews ×31.7×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.