All sessions
s-1597
Simulated shopperOct 30, 2026, 6:00 PM UTC · desktop · search ads · Emberline 20°F Down Bag · 12 actions
abandonedcart $279
How Qualm's guess changed
With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 119sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 227sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
- 346sAdded to cart · Emberline 20°FAdded to cartNo clear doubt 36%
- 41m 02sViewed cartViewed cart (saw shipping cost)Value 55%
- 51m 18sImage 1 · Emberline 20°FViewed a product imageValue 34%
- 61m 41sExpanded shipping · Emberline 20°FExpanded shipping info→ the store shows Delivery Promise hereDelivery 74%
- 72m 02sDelivery check · ZIP 66793Checked delivery date by ZIPDelivery 98%
- 82m 11sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery >99%
- 92m 24sSearch “fast shipping”Searched for shipping / deliveryDelivery >99%
- 102m 59sDelivery check · ZIP 62279Checked delivery date by ZIPDelivery >99%
- 113m 24sOpened reviews · Emberline 20°FOpened reviewsDelivery >99%
- 3m 31sLeft the store
Final guess
Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
- Checked delivery date by ZIP ×221.1×
- Expanded shipping info ×213.0×
- Searched for shipping / delivery38.1×
- Viewed cart (saw shipping cost)2.5×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.